Wednesday 28 November 2012

STANDARDIZATION:




STANDARDIZATION:

paints & dyes  industry is one of the most developed industries in the world today and it impacts the economies of countries, therefore for such an industry there are certain standards  that have been set by the market, players, environmental agencies and government from the point of view of their stakes. While in this article, the focus will be on players and competition.

Players in this industry have set standards in terms of codes given to different types and colors of pigments, i.e. there are broadly to types of pigments, one is organic while the other one is inorganic in which carbon black, tio2 & other falls. Organic pigments and coloring paint pigments are given certain codes according to their colors and other different criteria, such as their quality. Industry giants do not belongs from a specific country as this industry is well established and the market in now wide open and global. Players from all over the world compete with each other , but in the recent years , china , India , Iran and other Asian countries are coming up with very competitive players in terms of quality, price and variety plus another factor is the value added services , which includes consultancy as well in terms of explaining and helping the buyers to choose the finest product according to their needs.
color paint pigments supplier usually play with two variables price and time, as their laws, labor cost and other factor helps them to fully utilize both variables, the labor is cheap and readily available in china which help the manufacturers of pigments and chemicals to fulfill the orders quickly by keeping the price low as compare to the other players who usually compete on different variables.

China ranked as number 2nd  in terms of economy in the world, and it is still expanding and going through unprecedented growth, the competition from there is expected to increase in future and that would be alarming for the other players as they are fully capable to over throw the variables on which other players are competing. Therefore it’s about time that players should come up with innovation and a sustainable competitive advantage to remain in the market otherwise the ruthless competition will make the other players a part of history.

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