B2b industry: now making their products visible to
buyers in a smart way.
The scale of business to business transactions,
buying, selling has always been massive in magnitude, players in business to
business are well established and know the ins and outs of the trade, however a
recent vibe has changed the way businesses used to market their products in
international markets. Business to business industry is leveraged by
electronic hubs to pave their way in such markets where they wobbled in the
past or had a floundering experience, not only that but access to those markets
as well that are far from physical reach and taxing to penetrate in those
market due to many reasons.
This predicament is somehow addressed by the marketing
solutions that are provided by portals to small and medium enterprises to
pursue in intricate markets. These portals provide a variety of services from
product posting on website to marketing, e-brochures, email marketing,
follow-ups, buying leads and even a designated person for the account or client
to help them progress in markets that are specifically out of the physical
reach and requires the skill that company lags hence this solutions is provided
the electronic hubs.
to crushers, from coloring paint pigments to apparels , nearly everything is being sold through electronic channels.
Perhaps, that’s a feasible option for small and medium
size business, which lack in skills to market their products to foreign markets
and develop their customer base abroad, thus marketing services from portals is
indeed a smart move by both, the service providers and businesses.
